Photos: Amazon introduces the Amazon Kindle Fire HD

Posted Sep 06, 2012

Jeff Bezos, CEO and founder of Amazon, introduced the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. Amazon.com Inc. is updating the Kindle with a brighter screen more readable with less glare in daylight and indoors in a bid to stoke consumer demand as Google Inc. and Microsoft Corp.

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Jeff Bezos, CEO and founder of Amazon, holds the new Amazon Kindle Fire HD at the product's introduction in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Amazon.com, Inc.'s Kindle Paperwhite tablet sits on display after a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating the Kindle with a brighter screen more readable with less glare in daylight and indoors in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. crowd the tablet market with competing devices. Photographer: Patrick Fallon/Bloomberg
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Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the Kindle Fire HD tablets at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the 4G LTE version of the Kindle Fire HD tablet at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the Kindle Fire HD tablets at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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Peter Larsen, head of Kindle products for Amazon.com Inc., holds a Kindle Fire HD tablet at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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The Barnes and Noble Nook, left, and the Amazon.com Inc., Kindle Paperwhite are held for a photo in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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Peter Larsen, head of Kindle products for Amazon.com Inc., talks about the Kindle Fire HD tablets at a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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A man uses the Kindle Paperwhite tablet after a news conference in Santa Monica, California, U.S., on Thursday, Sept. 6, 2012. Amazon.com Inc. is updating its line of Kindle e-readers and tablets in a bid to stoke consumer demand as Google Inc. and Microsoft Corp. join the crowded market of machines challenging Apple Inc.’s iPad. Photographer: Patrick Fallon/Bloomberg
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SANTA MONICA, CA - SEPTEMBER 6: Reporters work with computers during a press conference to unveil new Kindle reading devices on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes. (Photo by David McNew/Getty Images)
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SANTA MONICA, CA - SEPTEMBER 6: A Kindle Paperwhite reading device is seen at a press conference on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes. (Photo by David McNew/Getty Images)
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SANTA MONICA, CA - SEPTEMBER 6: Amazon CEO Jeff Bezos demonstrates the image quality of new Kindle reading devices during a press conference on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes. (Photo by David McNew/Getty Images)
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SANTA MONICA, CA - SEPTEMBER 6: Amazon CEO Jeff Bezos stands next to a graphic comparing the trends of Amazon book sales against physical book sales during a press conference on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes. (Photo by David McNew/Getty Images)
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SANTA MONICA, CA - SEPTEMBER 6: Kindle reading devices are seen at a press conference on September 6, 2012 in Santa Monica, California. Amazon unveiled the Kindle Paperwhite and the Kindle Fire HD in 7 and 8.9-inch sizes, as well as a new price of the basic Kindle at $69. (Photo by David McNew/Getty Images)
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Amazon CEO Jeff Bezos walks off after unveiling the Kindle Paperwhite, Kendle Fire HD 8.9" and 7" during Amazon's Kindle Fire event in Santa Monica, California September 6, 2012. Amazon.com Inc unveiled a larger, high-speed Kindle Fire tablet on Thursday for $499, challenging Apple Inc's dominant iPad and intensifying a battle with Google Inc and Microsoft in the booming tablet arena. REUTERS/Gus Ruelas
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Jeff Bezos, CEO and founder of Amazon, speaks at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Jeff Bezos, CEO and founder of Amazon, is illuminated by a display screen at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California. The new Kindle Paperwhite eReader will retail for $119 USD and ships October 1. AFP PHOTO/JOE KLAMAR/AFP/GettyImages
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Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California. The new Kindle Paperwhite eReader will retail for $119 USD and ships October 1. AFP PHOTO/JOE KLAMAR/AFP/GettyImages
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Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California. The new Kindle Paperwhite eReader will retail for 119 USD and ships October 1. AFP PHOTO/JOE KLAMAR/AFP/GettyImages
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The new 7-inch (17.7cm) new tablet Kindle Fire HD Family introduced by Jeff Bezos CEO of AMAZON during the AMAZON press conference on September 06, 2012 in Santa Monica, California.AFP PHOTO/JOE KLAMAR AFP PHOTO/JOE KLAMAR/AFP/GettyImages
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Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California. The new Kindle Paperwhite eReader will retail for 119 USD and ships October 1. AFP PHOTO/JOE KLAMAR/AFP/GettyImages
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Amazon Kindle vice president Peter Larsen holds the Kindle Fire HD at the introduction of the new Kindle devices in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Jeff Bezos, CEO and founder of Amazon, talks about the $499 price point of the new Amazon Kindle Fire HD, compared to the competition's at nearly $1,000, in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Amazon CEO Jeffrey P. Bezos speaks at an Amazon Kindle Press Conference at the Barker Hangar on Thursday, Sept. 6, 2012, in Santa Monica, Calif. (Photo by Matt Sayles/Invision for Amazon/AP Images)
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Jeff Bezos, chief executive of Amazon, speaks during a news conference in Santa Monica, Calif., Sept. 6, 2012. Amazon showed several new models of the Kindle tablet at the news conference. (J. Emilio Flores/The New York Times)
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The new Kindle Fire HD 8.9 inch model after a news conference in Santa Monica, Calif., Sept. 6, 2012. Amazon showed several new models of the Kindle tablet at the news conference. (J. Emilio Flores/The New York Times)
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Jeff Bezos, CEO and founder of Amazon, demonstrates a Kindle paperwhite tablet at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Jeff Bezos, CEO and founder of Amazon, speaks at the introduction of the new Amazon Kindle Fire HD and Kindle Paperwhite in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Amazon CEO Jeff Bezos unveils the newest Kindle, the Kindle Paperwhite, Thursday, September 6, 2012, in Santa Monica, California. (Al Seib/Los Angeles Times/MCT)
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Jeff Bezos, CEO and founder of Amazon, is seen with a graphic showing WiFi rates between the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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Jeff Bezos CEO of Amazon introduces new Kindle Paper white during a press conference on September 06, 2012 in Santa Monica, California. The new Kindle Paperwhite eReader will retail for $119 USD and ships October 1. AFP PHOTO/JOE KLAMAR/AFP/GettyImages